Godzilla is stomping onto PBR cans

Godzilla turned 70 this year and Toho International has been celebrating all year long with worldwide events, installations and collaborations. Even though 2025 is coming to a close, they have at least one more partnership to reveal. Starting this October, special Pabst Blue Ribbon (PBR) cans and boxes will feature a King of Monsters theme.

The Godzilla cans are an evolution of Pabst’s art series packaging. The black-and-white images will showcase four unique designs, featuring King Ghidorah, Mechagodzilla, Mothra and the birthday boy himself, Godzilla. Pabst worked with official Godzilla artist, Attack Peter, to create the designs, which highlight his signature hard-carved linoleum block print technique.

“Bringing the legendary Godzilla character into PBR’s world is massive on its own, but teaming up with Attack Peter on the designs completely leveled this partnership up. His style and process of hand-carving these illustrations continues to push the boundaries of what the PBR art series is all about,” said Rachel Keeton, Sr. Brand Director — Pabst Blue Ribbon.

The Kaiju designs will appear on more than 60 million single-serve, 25-oz PBR cans. In addition, a limited number of Godzilla cans will have a special ‘blue atomic breath effect’ that turns the can blue when it reaches ideal coldness.

“At Toho International, we’re always looking for innovative ways to expand Godzilla’s presence in culture,” said Kristin Parcell, General Manager of Toho International. “Partnering with Pabst Blue Ribbon, a historic brand with a rich legacy and passionate following fit for the King of Monsters, allows us to engage fans in a fresh and dynamic way.”